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Question?  How Do I Get More Likes on My Facebook Page?

Answer: 

There are several ways to get more likes on Facebook. Some are free, some cost a little bit, and some cost a lot. Most pages like yours choose to use their networks of friends and solicit likes via email or from employees. While this is a solid way to connect with the people you already know, it does little in terms of growing the numbers on your page. Here is a list of how to do more than simply ask your friends, family, and employees to like your page:

1) Actively engage and connect with other pages: This involves searching for new pages, posting on their page, messaging people you know, and takes a LOT of time. However, it is free and will provide the best foundation in terms of quality engagement on your page. Many businesses attempt this route but do not have the time to dedicate to the cause and end up providing a half finished product that disappoints. Social groups often do a great job in this respect with many of the best pages having got almost all their likes this way. Generally, these are limited to certain topics everyone can relate to like Facebook policies and such.

2) Do it yourself Facebook Ads: This is another top choice for pages like yours and is the most expensive in terms of number of likes. If you look at the desktop Facebook site, you will often see many small pages using the advertising Facebook offers and hoping to grow their page. Most of these pages have already got the support of their friends and are looking to add new people. The problem is that this costs over $1 per like and there is no quality guarantee. Even worse, the most valuable asset people have is time. Learning Facebook’s advertising system takes a lot of time on a regular basis and is incredibly frustrating for those not fully comfortable in most online environments. What’s more, paying per click often involves losing 4/5 of your clicks to junk and leads many pages to quit using Facebook ads after spending $100+ to try and grow their page only to add one or two people that actively contribute to their community. Facebook has a new system that is optimized for likes but still consistently costs over $1 per like for a page and the users added this way appear to be of much lower quality than those added with the old click system.

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4) Managed Facebook campaigns: Non-profit and larger companies often completely outsource their social media efforts to rapidly growing companies such as Likeable Media (likeable.com) or Real Productive Life (banwork.com). This is smart in that these companies can make the most out of your budget and provide the highest level of user engagement. Still, when you do not directly control your social media, it can be difficult to quickly change your strategy or to clearly communicate your message through the third party. Finally, these options are often incredibly expensive with Likeable charging over $20,000 per month and Real Productive Life offering a fixed price campaign for $2500 and $10,000.


What next? 

1) Establish your goals for social media. Do you want to connect more people with your company in order to increase business or are you looking to build a community that encourages sharing? The latter is the most compelling reason to use social media but the former can be more useful for a business.

2) Once your goals are set, plan a budget to reach your goals both including TIME and MONEY. If you have infinite time and no money, you will need to begin interacting with other pages. If you have infinite money and no time, choose an established social media management company to run your campaign. If you have a balance of both, start about by engaging your friends/family/employees, find a reputable website, such as banwork.com, to buy a few likes from, and then either use Facebook advertising to build upon your foundation or outsource your Facebook advertising campaign to save time.

3) After setting your strategy, set concrete objectives to reach. For example, reach 1000 likes by the end of the next month or create a post that 10 people like. These help you verify that you are making progress.