Luxury Real Estate Facebook Page Breaks 100,000 Fans

posted Jul 9, 2013, 7:46 AM by Jerry Banfield   [ updated Jul 9, 2013, 7:48 AM ]

As the ultimate resource for luxury homes, condos, and apartments, both potential renters and owners expect the community to be established prior to participation.  To be taken seriously by existing listing agencies, demonstrating popularity on Facebook is a huge help to having a concrete public profile that show what type of community is behind your company.  The CEO David found us and placed his first order on July 16, 2012 with 8,130 Facebook likes on his page.  By September, he was on his third order and already at over 20,000 fans while having spent less than it had cost to get the first few thousand likes doing his own Facebook ads.  With a vision for being the number one luxury real estate listing service worldwide and using Facebook as a way to get access to bigger business deals, the company Facebook page recently crossed 100,000 likes in June 2013.  With Algiers in Algeria being the most popular city this week, engagement on the page remains high with hundreds of likes on every single post.  This engagement is on par with the LA Lakers Facebook page and is more than then times higher than HubSpot's Facebook page given they have 5 times as many likes and less than half of the same engagement on posts.  The best part is the unintended consequences.  While David had hoped the ads worldwide would result in more direct rentals, what actually happened was more interest in new markets and requests for recommendations on which rental was most appropriate.  Given the overwhelming amount of real estate available, wealthy foreign business people seeing the advertisements now have a company they can trust to continually connect them with new opportunities!

The question going forward is how to do you manage this type of rapid and often unpredictable growth?