With a few hundred likes at the end of June 2013, this Christian community was looking for serious growth. Prior to this they had painfully earned every like using the default ad settings Facebook offered and were the opposite of happy with the results. In just a few weeks, our campaigns turned an ordinary size page into one larger than most Facebook page owners will every have. The engagement is off the charts as avid fans go through every post and like or comment on many of them. The cost of all this? The same as they had already spent getting the first few hundred likes on their page. The possibilities are simply absurd when you work with Facebook instead of against it and find opportunities where other advisers see only waste.