Google+ Listing Drives New Business within Two Weeks for Sarasota Insurance Agent Paul Jorgensen

posted Feb 26, 2013, 8:47 AM by Jerry Banfield   [ updated Feb 26, 2013, 10:27 AM ]
Florida Farm Bureau Insurance Agent Paul Jorgensen

Paul is the Vice President of our Business Networking International Group "Partners for Profit" in Sarasota.  Our CEO, Jerry Banfield, joined the BNI group in the fall of 2012.  After having lunch with Jerry, Paul asked Jerry to help him get more people to find him on Google and especially on the Google maps listing.  Jerry met with Paul at his office for an hour and setup his Google+ page with the intent to maximize Paul's visibility in an area where he could stand out.  While Sarasota insurance listings are intensely competitive, Paul had previously noticed that if anyone searched for "farm bureau Sarasota" only one map point was listed.  Building on what Paul already knew and combining this with the Google+ listing, Jerry submitted Paul's listings as you can see above.

Two weeks later at the Tuesday morning BNI meeting, Paul thanked Jerry for the first new business he had received directly from this listing that resulted from a phone call generated by the exact search term shown above.  The main point of the story is that it is better to dominate an area of opportunity rather than fight in already established areas.  If you want to stand out online and get found by potential customers, call us at 941-388-8428 or email us at