New Fashion Facebook Page Adds Thousands of Organic Engagement

posted Jul 8, 2013, 8:30 AM by Jerry Banfield   [ updated Jul 8, 2013, 8:31 AM ]
If you think growing your Facebook audience is difficult, try working in the fashion niche.  In an insanely competitive area, getting past 25,000 likes with thousands of organic engagement on each post is something most new fashion Facebook pages will never accomplish.  Given that the average person that clicks on Facebook ads is not an early adopter but rather is a mainstream person looking for established pages and businesses, getting a fashion page off the ground for most advertisers costs a fortune and is filled with disappointment in the lack of sales results.

The owners of this fashion page were lucky enough to find us almost as soon as they created their Facebook page as one of our social media sales team found their page when they had just started running their ads.  While they have spent about half of their lifetime Facebook ad budget on our campaigns, our campaign below accounts for 98% of their Facebook likes.  Thus, less than 50% of their ad spend has got them 98% of the results they value.  On top of that, we did all of this in an uphill fashion by only targeting specific niches within the US against some of the biggest fashion pages in the world.

Take a look at the data below for yourself and note that for every page like, several times as many other forms of engagement also occur!