Southern Fashion Facebook Page Drives Web Sales Boom

posted Jul 9, 2013, 10:35 AM by Jerry Banfield   [ updated Jul 9, 2013, 10:37 AM ]

In March 2013 with just over 25,000 Facebook likes, this Southern fashion company was already popular on Facebook.  Nearly all of their audience was part of the most coveted US market and their page engagement rocked.  A member of their social media team found us and bought a guaranteed like campaign to help grow their page with more organic likes.  Prior to beginning their ads, we looked at their Facebook page insights.  Seeing that they had a huge foundation already of only US likes, we recommended instead of adding thousands of likes from a worldwide audience with a guaranteed like campaign, they stick to a US only audience and have us setup a campaign instead that would help them lower their CPC with Facebook.  They agreed and reaped the benefits.  The day after our ads went live, their CPC dropped by 75%.  They had an amazing day in sales and months later are still running our campaign successfully to build their page.  While they had expertly figured out their niche audience, our ads helped them expand into similar areas with an increased effectiveness which effectively multiplied their potential audience by 10 times.  This has allowed them to spend more on Facebook ads while maintaining a great return.  As you can see, they are close to hitting 100,000 fans which would cost pages nearly $100,000 to do and that they have done for a fraction of that.  Check out the highlights of their BanWork ad campaign below.