Vitamin Supplement Company Creates a Facebook Page Customers Take Seriously

posted Jul 8, 2013, 8:02 AM by Jerry Banfield   [ updated Jul 8, 2013, 8:04 AM ]

In the vitamin and supplement industry, getting mass appeal is difficult. Competitors have sponsorships with celebrities and athletes combined with aggressive television advertising campaigns and networks of distributors with access to fitness communities.  One way to work around this is to use social media to connect directly with potential customers.   The problem is that the fringe benefits competitors receive from their established dominance often includes getting large numbers of fans on Facebook for nearly free as their best customers proactively find them and like their page.  To overcome this advantage, vitamin and fitness Facebook page owners know the importance of having a giant Facebook page for potential customers to take them seriously.

Where most page owners for vitamin and supplement products fail is in doing their own Facebook ads.  They are smart enough to get this far with the the strategy but they limit their targeting to the same type of audience usually just in the US.  This means their ads are shown to the same people that see ads for the established brands and their page never has a chance.  Each click costs them five or ten times as much as it costs a competitor and they quickly give up.

After a brief taste of this frustration, this vitamin and supplement company found help.  After starting with a guaranteed 10,000 like package, their page rocketed up for the same cost that had been spent to get a handful of fans before that.  Excited with the momentum, more ad campaigns in just a few months how have their Facebook page standing out from the crowd and being taken seriously by the new customers they are searching for.