Not surprisingly, the Facebook graph search feature is actually awful at finding Facebook marketing experts and gurus. Google is also far from ideal. Perhaps this list can save you some of the trouble that we took to find other Facebook marketing experts. (Note that Jerry Banfield is used as a placeholder while we are building this list).
How can I build an image as a social media expert online?
Facebook has more than 1.11 billion users (yes, that’s billion with a “b”) which means it has the potential to reach more people on the planet than any other social media vehicle. It’s a great way to demonstrate your prowess as a social media expert. However, to get attention on Facebook, you have to lay the proper groundwork:
Step One: Build an Awesome Facebook Page. To be seen as a social media expert, you need to have a strong Facebook page. Most users have both a personal Facebook and company personas. The personal page is the right place to connect with friends and family. You can use your personal page to post information about your social activities, your kids, your hobbies, and other personal tidbits that you might want to share. Your personal page should make you look, well, like a person.
Your company page, on the other hand, is to build your business followers. You want to present your professional face. Post a company logo or banner. Create a catchy descriptor of yourself and your service. Be sure to link to external web sites, blog feeds, and other sources of content. Make it clear to visitors who you are and what you offer.
Step Two: Deliver the Content. Now that you have a destination for your Facebook fans, it’s time to give them content. Show your social media expertise by sharing cool links and videos, blog posts, articles, and other content that promotes your personal brand.
The trick is to offer content that is both informative and entertaining. You don’t want to just share cute cat videos, but a healthy mix of fun and relevant content will help you build a following.
We have mentioned George Takei in this blog before. Takei is the master of the personal Facebook brand. He uses a lot of humorous photos in his feed, most of which are contributed by his followers, and he injects posts about his latest project, a new book, or a personal cause. By balancing fun and professional content he does an outstanding job of branding himself using Facebook.
Step Three: Spread the Word. Now that you have staked out your Facebook territory it’s time to build a following. You want to attract enough followers to create geometric growth. Consider if you can get 20 people to each invite 100 contacts, who in turn invite their contacts, then your fan base will take off. Start by looking at other channels you can tap to bring in Facebook Likes:
These are just a few of the basics, but once you get started you can refine your social media program to build Facebook momentum. Once you build a strong following, you can work on converting follower to customers.